Tmall App Arrives on the iPhone
China’s smartphone shopper’s prayers have finally be answered, the largest B2C e-commerce site in the country – Tmall has now launched an iPhone app. This might appear to be a shockingly tardy arrival but it isn’t – until recently the Tmall app was part of a larger Taobao app. But now the company is considered to be a separate business entity with its own Chinese brand “Sky Cat”, it’s obviously the right time to launch an app that allows the brand the space to claim its own identity.
You won’t be surprised to learn the features of the new application. Essentially like other online shopping apps, it lets you browse (in a smartphone enabled kind of way) through the stores of Tmall and make purchases (from partners and independents alike). There are some neat social features, that let you make comments on products and “like” them. You’ll also be able to track your purchase all the way from decision to delivery, thanks to an order management plugin.
It appears that users like it, as the first 500 reviews or so on the iTunes app store gave the product 5 out of 5. It’s also a little more Western friendly than some Chinese apps, and there’s a certain minimalist appeal to the UI that’s rarely seen here given the preference for “busy” screens in general.
Android users are going to have to wait a little longer for an app, but Tmall says that the product is in the works.