Taobao chooses Baidu, Apple man to head up Taobao Mall
Taobao, has appointed Peng Ye as vice president for operations of Taobao Mall. Ye was previously chief operating officer at Baidu, one of Taobao’s main rivals in the China internet scene. He was also previously China’s country general manager for Apple.
Taobao Mall is the division of Taobao devoted to major brands and ‘official’ stores. When Nokia or Uniqlo wants to open an official store on Taobao, they go to the Mall. With the hiring of the former Apple China GM, maybe Taobao will be putting a greater focus on attracting top-tier retailers to the site.