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Taobao Adds Attitude, Speed, Accuracy Ratings

Last night’s upgrade has been revealed. Besides some graphical detailing and URL structural changes, Taobao has added some new dimensions to the Seller feedback system. The previous system judged Sellers with overall satisfaction ratings on a good-neutral-bad scale. Buyers could also provide a written message about their experience with the Seller.


Now Taobao has added a five-star scale for rating three criteria: Seller Attitude, Delivery Speed and their Accuracy in describing the product. These are things that were commonly mentioned in the buyers’ written messages, but it is good to see this quantified and aggregated for easier evaluation. As buyers start to use the new system and the ratings start coming in, we will write a Field Guide on it.

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