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	<title>Taobao Field Guide &#187; Taobao events</title>
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		<title>Alifest &#8211; Party of the Year! &#8211; The Net Product Trade Fair</title>
		<link>http://taobaofieldguide.com/taobao-news/alifest-party-of-the-year-the-net-product-trade-fair</link>
		<comments>http://taobaofieldguide.com/taobao-news/alifest-party-of-the-year-the-net-product-trade-fair#comments</comments>
		<pubDate>Sat, 19 Sep 2009 06:18:08 +0000</pubDate>
		<dc:creator>The Field Guide</dc:creator>
				<category><![CDATA[Taobao News]]></category>
		<category><![CDATA[Taobao events]]></category>

		<guid isPermaLink="false">http://taobaofieldguide.com/?p=3487</guid>
		<description><![CDATA[The Alifest Net Products Trade Fair is a huge celebration of all things Taobao - and the Field Guide was there to capture the moment.  ]]></description>
			<content:encoded><![CDATA[<span id="Taobao_Field_Guide_gets_a_Media_badge"><h3>Taobao Field Guide gets a <em>Media</em> badge</h3></span>
<p>Laobanniang and I were invited to Alifest last weekend &#8211; <em>VIP </em>guests.  Alibaba treated us real, real nice and we got to see a big vertical slice of the Alibaba/Taobao universe. We already brought you some of the great speakers from the event. Today we introduce you to the Net Products Trade Fair where thousands of internet entrepreneurs gathered to meet and do business.</p>
<p style="text-align: center; ">
<p style="text-align: center; "><span style="background-color: #ffffff; "><img class="size-full wp-image-3486 aligncenter" title="Alifest Net Products Trade Fair Taobao (8)" src="http://taobaofieldguide.com/wp-content/uploads/2009/09/Alifest-Net-Products-Trade-Fair-Taobao-8.JPG" alt="Alifest Net Products Trade Fair Taobao (8)" width="461" height="614" /></span></p>
<span id="The_most_funnest_trade_show_in_China_ever"><h3>The most funnest trade show in China ever</h3></span>
<p style="text-align: left; ">I&#8217;ve been to a few trade shows in my day, and they always, always, always suck the life right out of you. But this one was actually a lot of <em>fun</em>. Alifest had a fantastic atmosphere &#8211; everyone was smiling. Pay a visit to the Tianjin Light Industry Fair and see if you can find a single smile &#8211; not likely!</p>
<p style="text-align: center; "><span style="background-color: #ffffff; "><img class="alignnone size-full wp-image-3480" title="Alifest Net Products Trade Fair Taobao (2)" src="http://taobaofieldguide.com/wp-content/uploads/2009/09/Alifest-Net-Products-Trade-Fair-Taobao-2.JPG" alt="Alifest Net Products Trade Fair Taobao (2)" width="560" height="420" /></span></p>
<p style="text-align: left; ">
<span id="The_Bank_of_Alibaba"><h3>The Bank of Alibaba</h3></span>
<p style="text-align: left; ">The event&#8217;s theme was &#8220;Small is Beautiful,&#8221; encouraging small businesses to stay strong and hang in there.<span style="background-color: #ffffff; "> In his keynote speech, Jack Ma said he was fed up with banks not providing loans to small companies trying to kick-start their Taobao shops. He then announced that Alibaba would start giving loans.</span></p>
<p style="text-align: left; ">The sign below says &#8220;Let there be no such thing as difficult business.&#8221; Visit this booth and you could apply for a loan directly from Alibaba. At a nearby booth, you could buy books to teach you how to set up an effective Taobao shop.</p>
<p style="text-align: left; ">
<p style="text-align: center; "><span style="background-color: #ffffff; "><img class="alignnone size-full wp-image-3484" title="Alifest Net Products Trade Fair Taobao (6)" src="http://taobaofieldguide.com/wp-content/uploads/2009/09/Alifest-Net-Products-Trade-Fair-Taobao-6.JPG" alt="Alifest Net Products Trade Fair Taobao (6)" width="560" height="420" /></span></p>
<span id="Connecting_Alibaba_and_Taobao"><h3>Connecting Alibaba and Taobao</h3></span>
<p style="text-align: left;">The main purpose of the fair was to connect Alibaba companies (factories who use Alibaba.com to find export buyers) with Taobao companies (who use Taobao.com to sell within China). These happy campers were pushing whitening cosmetics to potential Taobao shops.</p>
<p style="text-align: center; "><span style="background-color: #ffffff; "><img class="alignnone size-full wp-image-3485" title="Alifest Net Products Trade Fair Taobao (7)" src="http://taobaofieldguide.com/wp-content/uploads/2009/09/Alifest-Net-Products-Trade-Fair-Taobao-7.JPG" alt="Alifest Net Products Trade Fair Taobao (7)" width="461" height="614" /> <span style="background-color: #ffffff; "> </span></span></p>
<span id="Opening_a_Taobao_shop_brings_the_whole_family_together"><h3>Opening a Taobao shop brings the whole family together</h3></span>
<p style="text-align: left; ">Don&#8217;t be surprised if you start seeing a ton of swords on Taobao in the near future. They were a hot product &#8211; everyone wanted to get their hands on them. Here we see a father and son considering what kind of Taobao shop to open. I think the dad has made up his mind already.</p>
<p style="text-align: center; "><span style="background-color: #ffffff; "><span style="background-color: #ffffff; "><img class="size-full wp-image-3477   aligncenter" title="Alifest Net Products Trade Fair Taobao (9)" src="http://taobaofieldguide.com/wp-content/uploads/2009/09/Alifest-Net-Products-Trade-Fair-Taobao-9.JPG" alt="Alifest Net Products Trade Fair Taobao (9)" width="461" height="614" /></span></span></p>
<p style="text-align: center; ">
<span id="Kuaidi_pushes_for_brand_recognition"><h3><span style="background-color: #ffffff;">Kuaidi pushes for brand recognition</span></h3></span>
<p style="text-align: left; "><span style="background-color: #ffffff;">At one end of the convention hall were kuaidi companies wrestling for attention, including FedEx. While the cheaper shipping companies will probably still absorb 95% of Taobao business, there is probably a market for a higher-end shipping option. </span></p>
<p style="text-align: center; "><span style="background-color: #ffffff; "><span style="background-color: #ffffff; "><img class="alignnone size-full wp-image-3479" title="Alifest Net Products Trade Fair Taobao (1)" src="http://taobaofieldguide.com/wp-content/uploads/2009/09/Alifest-Net-Products-Trade-Fair-Taobao-1.JPG" alt="Alifest Net Products Trade Fair Taobao (1)" width="560" height="420" /></span></span></p>
<p style="text-align: left;">
<span id="Taobao_collectibles"><h3>Taobao collectibles!</h3></span>
<p style="text-align: left;">Laobanniang went nuts when she saw the Taobao gift shop. We left with two silky soft bamboo-fiber towels.</p>
<p style="text-align: center; "><span style="background-color: #ffffff; "><span style="background-color: #ffffff; "><img class="alignnone size-full wp-image-3482" title="Alifest Net Products Trade Fair Taobao (4)" src="http://taobaofieldguide.com/wp-content/uploads/2009/09/Alifest-Net-Products-Trade-Fair-Taobao-4.JPG" alt="Alifest Net Products Trade Fair Taobao (4)" width="560" height="420" /></span></span></p>
<span id="Alifest_was_a_blast"><h3><span style="background-color: #ffffff;">Alifest was a blast!</span></h3></span>
<p style="text-align: left;"><span style="background-color: #ffffff;">Big thanks to the kind folks from Alibaba who invited us to the show. And good luck to all the people who will be opening Taobao shops as a result of the Trade Fair. We hope to see you online soon ~  恭喜发财！</span></p>
<p style="text-align: left; ">
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		<title>Alifest &#8211; Party of the Year! &#8211; The Presenters</title>
		<link>http://taobaofieldguide.com/taobao-news/alifest-party-of-the-year-the-presenters</link>
		<comments>http://taobaofieldguide.com/taobao-news/alifest-party-of-the-year-the-presenters#comments</comments>
		<pubDate>Mon, 14 Sep 2009 16:31:49 +0000</pubDate>
		<dc:creator>The Field Guide</dc:creator>
				<category><![CDATA[Taobao News]]></category>
		<category><![CDATA[Taobao events]]></category>

		<guid isPermaLink="false">http://taobaofieldguide.com/?p=3460</guid>
		<description><![CDATA[Alifest is a big trade show and summit on small internet businesses. 

I was there! Here's the inside scoop on the presenters: Bill Clinton, Kobe Bryant and Starbucks CEO Howard Schultz.]]></description>
			<content:encoded><![CDATA[<span id="Taobao_Field_Guide__VIP"><h3>Taobao Field Guide = VIP</h3></span>
<p>Laobanniang and I just got back from Alifest &#8211; a huge party in Hangzhou thrown by Alibaba (the company behind Taobao).   It is Alibaba&#8217;s 10th Anniversary, and they have a lot to celebrate. Besides being one of the biggest, most influential and innovative companies in China,  Alibaba has awesome friends. Let me introduce you to a few.</p>
<span id="Bill_Clinton"><h3>Bill Clinton</h3></span>
<p>No joke &#8212; Bill Clinton is good friends with Taobao! He gave a talk on the challenges for small businesses in Asia.  No video for this one, but here he is at Alifest 2005 with Alibaba founder Jack Ma (more on Jack another day).</p>
<p style="text-align: center;"><span style="background-color: #ffffff;"><img class="size-full wp-image-3458 aligncenter" title="clinton with ma at alibaba 2005" src="http://taobaofieldguide.com/wp-content/uploads/2009/09/clinton-with-ma-at-alibaba-2005.jpg" alt="clinton with ma at alibaba 2005" width="256" height="166" /></span></p>
<p style="text-align: center;"><span style="background-color: #ffffff;"><em>These guys throw the best parties</em></span></p>
<p style="text-align: center;"><span style="background-color: #ffffff;"><em><br />
</em></span></p>
<span id="Kobe_Bryant"><h3>Kobe Bryant</h3></span>
<p>Kobe flew in at 3AM to have a chat with Jack Ma about success. This was a major theme throughout the show. Taobao wants to show its support to all their shops. Some are successful but are having trouble taking their business dreams to the next level. Some are struggling in their early stages. Kobe and Jack say don&#8217;t give up.</p>
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<p style="text-align: center;"><em>Kobe has a </em><a rel="nofollow" href="http://blog.sina.com.cn/nbakobebryant"><em>Chinese language blog</em></a><em>, too</em></p>
<p style="text-align: center;">
<p style="text-align: center;">
<span id="Starbucks_CEO_Howard_Schultz"><h3>Starbucks CEO Howard Schultz</h3></span>
<p>This one was my favorite. Howard Schultz shares some lessons about his struggles to fund his coffee dream and about opening the first Starbucks overseas (in Japan).</p>
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<p style="text-align: center;"><em>Jack Ma met with Starbucks about a possible cooperation last year</em></p>
<p style="text-align: center;"><em><br />
</em></p>
<p style="text-align: left;">
<p>There were several other great presenters, leading up to the man himself, Jack Ma, who I will introduce you to in a few days. For now, check out what Jack and Howard had to say, and think about your own small business dreams.</p>
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