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Taobao Specials for the Rich and the Poor

Since China’s shift to a capitalist economy some 30-odd years ago, some people have gotten rich. Many of those people have children, and China is now dealing with its first generation of what are called fuerdai: second-generation rich.

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Weird Things on Taobao to Help With Your Exams

As school gets back into session and China’s students prepare for another year of high-pressure tests, what better time could there be to take a look at some of the mysterious tools on Taobao that can supposedly help you with your studies.

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Defending the Diaoyu Islands, Taobao Style

Taobao vendors are cashing in on the nationalist craze to “defend the Diaoyu” from the Japanese.


Selling the Loser Identity on Taobao with “Diaosi”

Diaosi has come to define China’s downtrodden. And of course, while they might be poor, they still have some money, and that means sellers on Taobao are marketing to them.