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Why Do Chinese Girls Hate Beanbag Chairs?

Business Plan Step 1: Beanbag Chairs

Back in my first days in Shanghai, I had an idea that I was going to start a beanbag chair business. I was going to call it Shufubao 舒服包 – Chinese for comfy bag.  Shufubao was going to be a subsidiary of Shufu Industries, which would bring together a full suite of products to make you comfortable.

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Step 2: Synergy

For example, customers’ first impression of shufubao was to take place at one of our shufutou 舒服头 comfy head locations. shufutou is a dedicated hair washing/head massage salon. Instead of sitting in those weird rotating salon chairs (which are lame), you get to sit in a shufubao (which is awesome). Also, while you received a head massage, you could eat some of our shufudu 舒服肚 comfy tummy brand snacks. It was gonna be total synergy.

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Step 3: Profit?

Unfortunatly, my market research revealed that Shufu Industries was doomed to failure. It was clear that a key demographic – women – despised beanbag chairs and were even embarassed to be seen sitting in them.

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Come on ladies. What is this, Witness Protection?

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My test subjects became deeply pensive and clearly not comfortable. Staring at my purchase order for 30,000 beanbag chairs, I began to share these feelings.

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Ma’am, really. It can’t be that bad?!

I have since changed my identity and have started pursuing the lucritive internet business. How can YOU benefit from my business blunder? There is currently a huge overstock of beanbag chairs on Taobao and they are selling for low, low prices!

Beanbag Chairs – 50rmb to 300rmb

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