Your window into Chinese ecommerce since 2008
Since China’s shift to a capitalist economy some 30-odd years ago, some people have gotten rich. Many of those people have children, and China is now dealing with its first generation of what are called fuerdai: second-generation rich.
As school gets back into session and China’s students prepare for another year of high-pressure tests, what better time could there be to take a look at some of the mysterious tools on Taobao that can supposedly help you with your studies.
Diaosi has come to define China’s downtrodden. And of course, while they might be poor, they still have some money, and that means sellers on Taobao are marketing to them.
Can’t find a husband? Console yourself with some ‘leftover woman’ products on Taobao.
Weibo + Taobao as a market entry strategy is picking up steam among foreign brands looking for a effective way to quickly start building their brand in China.
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