Adventures in Chinese ecommerce since 2008
Weibo + Taobao as a market entry strategy is picking up steam among foreign brands looking for a effective way to quickly start building their brand in China.
I’ve been using Weibo pretty hardcore recently, using it to improve my Chinese. What I have learned it that it is pretty important to be hong (红， popular).
Chen Xiao decided to sell herself on Taobao. Or at least rent herself out, 8 minutes at a time.
Since China’s shift to a capitalist economy some 30-odd years ago, some people have gotten rich. Many of those people have children, and China is now dealing with its first generation of what are called fuerdai: second-generation rich.
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